Launch New Film Accelerator Program + Theatrical Release of WOLFCOP
Mission: Introduce unknown company’s innovative accelerator program disrupting the way sub-$5M ﬁlms are packaged, marketed and ﬁnanced. Attract ﬁlmmakers and fans across Canada without traditional advertising.
Then, oversee the winning ﬁlm’s PR campaign when it opens theatrically.
Our Top 3 Humble Brags
- Jive secured more than 450+ pieces of media coverage in the ﬁrst 90 days.
- Campaign leveraged major ﬁlm events and received coverage on an international scale, totaling over$3M in PR ad value (tripling $1M goal).
- Season 1 winner WOLFCOP received U.S. distribution. Jive ran the theatrical PR campaign, eventizing screenings with the Wolf at bars around town, and the ﬁlm became a cult hit. A sequel was announced during the WolfCop run titled ANOTHER WOLFCOP.
How We Did It
Jive created a series of milestones to maintain buzz and strong visibility of Cinecoup’s Film Accelerator program. Success was achieved by promoting its ﬁlms, ﬁlmmakers, and brand partners at high proﬁle international ﬁlm, media, and industry events.
During the theatrical release of WOLFCOP, Jive created press events that played on the ﬁlm’s storyline. Jive hired an actor to dress as a wolf, hired a drag queen as his date, rented a Harley Davidson, and took them to a bars where press were enjoying drinks before screenings.