Case Studies


How did we launch a new pet food brand and triple its sales through a brand ambassador campaign?

Mission: Meat Mates is a high end dog food “protein booster”, made exclusively in New Zealand. With the help of Jive’s Los Angeles-based team, Meat Mates set out to make its US debut in the city of angels with the focus on demographic outreach to millennials.

Client: Meat Mates


How did we use PR and social media to increase online ticket sales to the ballet in the off-season?

Mission: Drive ticket sales and build awareness of Goh Ballet’s world premiere performance of Cinderella through traditional media outreach and targeted social media ads campaigns.

Client: Goh Ballet


How did we take a 50 year old brand and make it relevant to younger demographics?

Mission: Secure social and traditional coverage by sharing MR. SUB’s key brand messages, broadening reach and awareness nationally to a younger demographic.  

Client: MR. SUB


How did we build brand awareness and community engagement around a seasonal beverage?

Mission: Secure relevant and targeted unpaid product coverage on social media channels to boost awareness of seasonal product availability and versatility of the brand's holiday beverage.  

Client: Earth's Own


How did we drive a sell-out a cultural festival on social media?

Mission: Drive ticket sales for Indian Summer Festival, a 10-day festival that features some of the finest artists and visionaries from Canada, South Asia and beyond.

Client: Indian Summer Festival


How did we support a film accelerator program launch and a theatrical film release?

Mission: Introduce an unknown company’s innovative accelerator program disrupting the way sub-$5M films are packaged, marketed and financed, while attracting filmmakers and fans.

Client: Cinecoup & Wolfcop 


How do you become one of the Top 5 Film Festivals in North America?

Mission: Position VIFF's three different verticals including its immersive experience of Virtual Reality (VR) to both online and offline audiences.

Client: Vancouver International Film Fest



How did a new photo sharing app take over Coachella Music & Arts Festival?

Mission: Create and implement a cohesive digital marketing campaign that introduces the location based photo-sharing app BLURR to people attending Coachella 2017.

Client: Blurr


How did we create beer moments to bring a community together?

Mission: boost awareness of Granville Island Brewing's story of crafting authentic beer and seasonal product availability while also gaining an increased consideration of trial-to-buy behaviour.

Client: Granville Island Brewing


How did we increase hyper-local awareness of an award-winning wine from a world away?

Mission: Build local awareness of Villa Maria's portfolio of select white wines by combining a social media ad campaign and a community-based influencer campaign and activation event.

Client: Villa Maria Wines


What makes Whistler the ‘coolest’ film festival?

With over 7 years as Whistler Film Festival (WFF)’s agency of record, Jive has helped build up WFF’s reputation as an internationally recognized event dubbed Canada’s coolest film festival. 

Client: Whistler Film Fest



How did we influence consumer habits with a #NoAddedSugar beverage line?

Mission: Drive trials with new audiences and tap into the ever expanding healthy active living demographic with their new #NoAddedSugar beverage line.

Client: Jugo Juice


How do you get social media influencers to rally behind your brand?

Mission: draw exclusive shoppers to this destination retail environment, differentiate from regional competition and boost awareness of the offerings, benefits and personality of the space.

Client: Upper Canada Mall


How did we identify an indie film's most engaged fans and define it's release audience?

Mission: Create a two-week social media ad campaign to test key geographic and interest-defined audiences prior to the theatrical trailer launch to help distributor finalize marketing plans.

Client: Good Deed Entertainment & So B. It


How do you show appreciation for your donors?

Mission: Pay it forward to the generous sponsors and donors who continue to help the Boys and Girls Clubs of South Coast BC (BGC) program thrive.

Client: Boys & Girls Clubs (South Coast BC)