Social Media Marketing: 5 Ways Social Media Can Help Grow Your Business

With social media users now in the billions, companies are looking to incorporate social media marketing strategies to help grow their businesses.

Nearly everyone has a smartphone and are using various social media platforms daily. If you’re a business owner there’s never been a better time to get your online community started, here are five reasons why social media marketing in Los Angeles will help you grow your business fast.

Social Media is THE Way to Connect

First and foremost, social media gets the word out about anything and everything! You don’t need to be an expert in digital marketing or work at a social media agency to know that social media is extremely popular among consumers and crosses nearly every demographic and age. Plus, it’s growing every day. 

Online platforms not only allow you to share your story, but you can also promote your business, products or services consistently and they allow you to effortlessly engage with your audience. If you want your business to grow, you’re definitely going to have to dive into the online world. 

Social Media’s ROI is Mind Boggling

Using social media marketing is one of the most cost-effective ways to promote your business. Advertising on social media is cheaper than traditional advertising, so you don’t have to spend a lot of money to reach people globally, and grow your business. 

The best part is that everything you do is trackable so you can easily see your return on investment. Platforms have built-in metrics and reporting tools, which help you track what really works for your business and what doesn’t. This allows you to target your audience more effectively, and spend your valuable time on other aspects of growing your company. 

Social Media Encourages Interaction 

Social media sites are becoming the go-to place for customers who want to learn more about a business. It’s also one of the most engaging ways of communicating directly with consumers. With the use of online platforms, your target audience can connect with you at any time and from anywhere. Through direct messaging, liking posts or sharing your businesses posts about services and products, you can see in real time how people are engaging with your brand. 

Social Media Facilitates Responsive Customer Service

If a customer has an issue with a product or services your business has provided them, they can reach out to you immediately through social media. This allows businesses a unique opportunity to showcase their amazing customer service. 

It’s also fast, convenient and an easy way to respond to the consumer’s needs. As a growing business, you’ll need to keep in mind customers online expect responses in a matter of hours, not days.

Social Media Helps You Build an Email List

Social media gives you endless ways to generate leads and gather customer’s contact information. Email lists are a great tool for businesses to stay in touch with consumers who are already interested in what you have to offer!

Users are happy to follow, sign up and provide their information for social media giveaways, contests, and promotions. Once these posts have been created you’ll be able to easily gather customer information about people who are interested in your business.

Take Your Business to the Next Level

If you’re ready to get started and see how social media can work for your company, get in touch with us at Jive PR + Digital here. We’re a public relations and social media agency in Los Angeles, Vancouver and Toronto. We handle the details, so you don't have to!

Jenny Bloom