The Brief

Bring the photo sharing app for events to the masses during the Coachella

What We did

  • Social media ad campaign

  • Brand ambassador outreach and engagement


  • Generated 2,500 new app downloads over the course of the festival. That’s a 500% increase from their normal rate of 500 downloads for a two-week period.

  • The app accumulated 3,000+ photos over the course of the event and over 50,000 image views on the app itself.

  • The digital campaign received 1.1 million impressions in total, across Instagram and Facebook during the campaign.

Kelly Mazanti