the brief

Increase overall brand awareness, specifically amongst younger demographics as part of it's 50th anniversary and introduction of meats raised without antibiotics to their menu

what we did

  •  Traditional PR campaign 

  • Influencer outreach + engagement


  • Multi-faceted PR campaign reached an audience of over 30,842,001 and generated 73 pieces of coverage

  • MR.SUB positioned as an innovative industry leader, and proudly Canadian, tapping into a new, younger demographic and reinforcing brand awareness amongst existing audiences

Kelly Mazanti