Cinecoup & Wolfcop

The brief

Introduce unknown company’s innovative accelerator program and attract filmmakers and fans across Canada without traditional advertising

what we did

  • Traditional PR campaign


  • 450+ pieces of media coverage in the first 90 days

  • Campaign leveraged major film events and received coverage on an international scale, tripling the circulation goal. 

  • Season 1 winner WOLFCOP received U.S. distribution and a sequel was announced during the WolfCop run titled ANOTHER WOLFCOP

Kelly Mazanti