Proudly offering craft beer, Granville Island Brewing is one of Canada’s original microbreweries with a passion to connect Canadian’s across the nation with a delicious pint.
Create authentic beer moments and increase brand awareness with The Brewski Tour – a tour focused on visiting different ski resorts and craft brewer friends to have a pint.
Traditional PR: localized PR in the towns visited to showcase the beer and the establishments that sold it.
Organic Social Media and Community Management: created an engaged following of beer enthusiasts who followed the tour online.
Paid Digital Ads: managed awareness ads that showed the local love of beer and skiing – a combination of two favourite pastimes.
Influencer Engagement: key influencers were invited to go on the tour and take the trip of a lifetime. Sheer enjoyment of the experience led to influencers posting beyond their contracted amounts.
PR Value
Growth in Twitter Impressions and Engagements
Community Growth Across Social Platforms
Growth in Instagram Engagements
Video Views
Collective Following
Generated over $600K in PR value across broadcast media, print and online in one month.
Over 100% growth in Twitter impressions and engagement.
43% average community growth across Facebook, Instagram and Twitter.
Over 500% growth in Instagram engagement
Sold-out events using only social media promotion.
