Upper Canada Mall

the brief

Convert shoppers to shop exclusively at the mall and differentiate itself from other malls.

How we did it

Jive shifted UCM’s focus from the traditional advertising landscape and focused on influencer collaborations through a video series. This was the first initiative of its kind for the client and the results spoke for itself:


  • Over 137,000 video views on Facebook and YouTube from May 2015 to March 2016

  • Increase of 1,500 likes on Facebook, over 1,200 followers on Instagram, 875 follows on Twitter over 11 months

  • Increased collaboration and recognition through influencers with up to 71,000 followers

  • Over $2M in PR value for the I Am Mrs. Claus Campaign

Kelly Mazanti