Bring the photo sharing app for events to the masses during the Coachella
What We did
Social media ad campaign
Brand ambassador outreach and engagement
Generated 2,500 new app downloads over the course of the festival. That’s a 500% increase from their normal rate of 500 downloads for a two-week period.
The app accumulated 3,000+ photos over the course of the event and over 50,000 image views on the app itself.
The digital campaign received 1.1 million impressions in total, across Instagram and Facebook during the campaign.