Good Deed Entertainment & So B. It

The Brief

A two-week ad campaign that test targeted three key geographic and interest-defined audiences prior to the theatrical trailer launch in order to narrow down potential audience

What We Did

  • Social media ad campaigns

Results

  • In just 12 days, the ads reached 500,000+ people and received 155,000 views (30% or more of the trailer)

  • The ads performed very efficiently, at $0.02-0.01 per result

  • Comments, likes and shares demonstrate that the ads inspired strong positive sentiment about the film

Kelly Mazanti