Meat Mates

The Brief

Introduce NZ dog food ‘protein booster’ Meat Mates to the US market and build buzz to drive sales 

What We Did

  • Traditional PR 

  • Events at locations including the beach + dog-friendly co-working spaces

  • Ambassador engagement 

  • Organic social media 

Results

  • We tripled Meat Mate’s Amazon sales in one month and they saw a repeat order buy of over 50% 

  • Reached over 6,000 users through unpaid ambassadors

  • Worked with 75+ unpaid ambassadors to host them at events + send them ‘surprise and delight’ gifts, generating hundreds of pieces of user-generated for Meat Mates’ channels

Kelly Mazanti