Vancouver International Film Fest

the brief

Position VIFF's three different programming platforms including its immersive experience of Virtual Reality (VR) to both online and offline audiences.

what we did

  • Traditional PR campaign

  • Unpaid social media

  • Social media ad campaign

results

  • 1,698 media hits over 4 months 

  • Increased VIFF Industry audience growth on Facebook by 10.1% and Twitter by 20.9%

  • #VIFF hashtag trending for 6 consecutive days

  • VIFF Industry #VRrises hashtag trending for 2 consecutive days

Kelly Mazanti