Meow Wolf

The Brief

Establish Meow Wolf as the premiere creative company with Jive acting as their agency of record. A relationship that started with the launch of their documentary MEOW WOLF: ORIGIN STORY blossomed into a full service campaign spanning the launch of both projects and experiences.

What We Did

  • Traditional PR campaigns for projects including but not limited to:

    • Kaleidoscope launch

    • MEOW WOLF: ORIGIN STORY VOD release

    • Meow Wolf LIVE and “Too Sick” Podcast launches

  • Ambassador outreach

Results

GENERAL (Since February 2019)

  • 80 pieces of coverage

  • 1.12B online readership

  • 1.07 M estivated coverage views

For ORIGIN STORY:

  • 152 pieces of coverage including Rolling Stone, 

  • Circulation of 1.37 million views 

  • 28k+ social media shares

  • Hosted a successful Reddit AMA (ask me anything)

  • Engaged + ‘digitally romanced’ 500+ influencers + ambassadors 

Kelly Mazanti