Granville Island Brewing

the brief

Create authentic beer moments and increase brand awareness with The Brewski Tour - a tour focused on visiting different ski resorts and craft brewer friends to have a pint 

what we did

  • Social media + digital marketing campaign

  • Corporate + influencer partnerships

  • Traditional PR campaign

results

  • Over 100% growth in Twitter impressions and engagement

  • 43% average community growth across Facebook, Instagram and Twitter

  • Over 500% growth in Instagram engagement

  • Sold-out events using only social media promotion

Kelly Mazanti