Jugo Juice

The Brief

  • Increase awareness of the brand and its new #NoAddedSugar beverage line

  • Drive product trials with new audiences + tap into the ever expanding healthy active living demographic

  • Refresh influencer and media engagement with the brand

What We Did

  • Strategic storytelling through traditional PR 

  • Multi-faceted national influencer campaign. Five Canadian influencers were tasked with the challenge of eating and/or drinking at Jugo Juice for one meal everyday for the duration of 10 days to show how they stay fuelled throughout the day with Jugo Juice

  • Event activations

Result

  • Five influencers documented their 10-day efforts through 75 social posts on four social media platforms. On Instagram, posts garnered a reach of 176,656 and over 108,000 impressions

  • Four events across the country generated over 300 social posts reaching over 4 million social users 

  • 75 pieces of earned media coverage across Canada

Kelly Mazanti