The Lagralane Group

The Brief

Establish principals Jason Delane Lee and Yvonne Huff Lee as thought leaders in the entertainment industry and The Lagralane Group as the go-to company for inclusive storytelling.

What We Did

  • Traditional PR outreach

  • Thought Leadership

  • Ambassador Activation

Results

New project announcements were picked up by the trades including Variety and Deadline. 

  • Op-ed pieces placed in notable publications Moviemaker Magazine and Film Journal International.

  • Speaking engagements booked at events such as Winston Baker Entertainment Finance Forum, Napa Valley Film Festival, Digital Hollywood, and a dedicated panel at SXSW.

  • Meetings set with top companies in the industry including CAA, ICM, Anonymous Content, and Participant Media.

  • Engagement on social with key entertainment journalists and outlets including writers for USA Today, Indiewire, and The LA Times

Kelly Mazanti