"Untogether" Film

The Brief

Build buzz for the theatrical launch of the film UNTOGETHER

What We Did

  • Traditional PR film campaign and trailer push

  • Organic social media campaigns across multiple platforms 

  • Paid social ad campaign driving channel growth and ticket sales

Results

  • Secured talent interviews, including top tier late night shows Jimmy Kimmel Live, The Late Late Show with James Cordon, Busy Tonight, and Last Call with Carson Daly, resulting in 296M views and listens

  • Secured over 250 pieces of  media coverage, equaling 54.2K social shares and 1.4M Youtube views

  • Review coverage in the New York Times and LA Times, which resulted in a circulation of 2.65M, in addition to video exclusives with ET Online and The Hollywood Reporter

  • “Created and managed multiple social media channels, growing the following to 10,000+ in 3 months

  • $0.002 cost per post engagement, 8.8 million total ad campaign 

Kelly Mazanti