Villa Maria Wines

The Brief

Increase social media followers + brand awareness across Canada 

What We Did

  • Social Media Ads focussed on driving sales in BC, Alberta, Ontario + Quebec 

  • Influencer Posts + Events including an immersive cooking class with wine pairings in Vancouver

  • Product drops; a low-cost way to generate social media coverage via ambassadors and spread brand-awareness by putting the product directly into their hands

Results

  • $0.05 - $0.06 Cost Per Post engagement

  • 700,000 ad reach

  • 1.6 million ad impressions

  • 180,000 ad engagements

  • 80% social pick-up from product drops

  • 250,000 organic social reach

Kelly Mazanti