Whistler Film Festival

Whistler Film Festival (WFF) is an annual film festival held in Whistler, British Columbia, Canada.

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The Challenge

Increase overall traditional and digital media coverage for the 2019 festival and help build up WFF’s reputation as an internationally recognized event dubbed “Canada’s coolest film festival.” Jive continued to build on the reputation we’ve curated for the festival over the last ten years.

The Solution

Public Relations: Generated press leading up to and during the festival including film reviews, interviews, and curtain raisers among others

1.09b

Total Online Readership

241m

Total Coverage Views

413

Coverage Pieces

The Result

Top media coverage included articles from: Variety, Vancouver Sun, Vancouver Courier, Pique News Magazine, Radio Canada, The Georgia Straight, Vancouver is Awesome, and Powder Magazine

Interviews with top outlets such as CBC, CTV, Global News, ET

Canada and North Shore News

Generated 1.09B estimated online readership

Generated 2.41M estimated coverage views

Generated 413 quality coverage pieces

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Whistler Film Festival