Case Study


What makes Whistler the ‘coolest’ film festival?

With over 7 years as Whistler Film Festival (WFF)’s agency of record, Jive has helped build up WFF’s reputation as an internationally recognized event dubbed Canada’s coolest film festival.

Our Top Humble Brags

Jive carved through WFF’s media verticals – helping promote film ticket sales, industry summit attendance and project labs. Our peak performance includes:

  • Over $6.8M in PR value

  • 622 media hits

  • 213 quality coverage pieces

How We Did It

Jive pitched niche stories to elevate the festival’s brand and promoted educational and business opportunities. We increased overall traditional and digital media coverage for the 2015 festival by focusing on:

  • The festival’s educational partnerships with key industry executives

  • Industry panels and skills labs

  • Grants for film production projects.